Our roots run deep in the Southern States of the US, where the food is honest, meals are social, and the door is always open. Slim Chickens started with a mission to bring a dose of that southern US hospitality to a fast, casual setting—serving Fresh, delicious chicken to the communities we serve.

It all started with a craving for a quick, quality meal— fresh chicken, cooked to order. The founders, Greg Smart and Tom Gordon, discovered there was a niche to fill and rallied where lots of great startups begin, from their garage! Tireless testing and a laser-focused vision launched the first Slim Chickens restaurant in Fayetteville, Arkansas, 2003. Now over 15 years and tens of thousands of happy customers later, we know that there’s something special about our fresh, cooked to order, buttermilk marinated, hand-breaded chicken tenders, chicken sandwiches, chicken wings and house dipping sauces that keep our loyal fans coming back…over and over again.

Our service model sets us apart from quick service restaurants. Whether you’re dining in or carrying out, our people will greet you with a warm smile and a desire to please. When dining in, we bring your food to your table and provide you with that extra touch of hospitality.


Slim Chickens is known for having the right combination of craveable food, a cool vibe- with blues music playing and American sports on the screens, along with that extra touch of southern hospitality.

We want to be a place where it’s comfortable for friends to socialise, families are welcomed, and where food is quick and within a reasonable price.

We’ve capitalised on that combination and developed a strong brand outside of the US, in London, Cardiff and Birmingham in the UK. With our excellent branding and passionate executive team, Slim Chickens is perfectly poised for development with the right investors. Now we’re looking for the right people with an appetite for multiple units to help us bring our love of better chicken to new markets in the UK and Europe.

From site selection through grand opening, our team is with you every step of the way.



With more than 83 locations and a fanatical following in the U.S., Kuwait and the UK, this eternally cool brand is an emerging UK franchise opportunity, leading the ‘better chicken’ segment and intends to grow internationally with a footprint of 600 restaurants over the next decade.

Always Fresh

Fresh is better. Fresh is what our customers deserve. Our chicken is 100% British, fresh, premium chicken, meaning we only serve our guests the most tender chicken possible—the best cut. We strive to bring our guests quality chicken.

High Quality Ingredients

Slim Chickens leans on a simple list of high quality ingredients using house recipes, crafted by founders Tom and Greg. Trained Team Members use a decade-old process to marinade and lock in moisture. Every meal is cooked to order, ensuring mouth-watering flavor in every bite.

Diverse Menu Options

There are countless ways to customise a meal, thanks to the wide range of house sauces. Have your tenders grilled or fried, shake wings in a sauce, double up your sandwich and add a host of quintessentially American sides, such as mac and cheese, fried pickles and handspun shakes.

Simple Operation

The Slim Chickens menu is simple to execute by happy and friendly team members, who are always keen to learn more sections and deliver excellence both front and back of house, where there are opportunities to develop and progress.


Slim Chickens appeals to a broad range of customers, from office workers to families. The quality and taste of your chicken is so unique and delicious that it has created a loyal fan base who call themselves ‘Slimthusiasts’.


  • Trade Area Analysis
  • Site Selection and Approval
  • Design and Construction Support

  • Certified Training Locations
  • Comprehensive Franchise Training
  • Opening Training and Ongoing Support
  • Brand Operating System

  • Strong public relations activation at contract signing and on-going
  • Pre-opening marketing plan
  • Grand opening marketing plan
  • Ongoing field marketing support
  • Annual marketing calendar and activation
  • Product Development and Innovation

  • Brand Exellence Check Process and Coaching
  • Dedicated Field Support
  • Formal Operational Reviews
  • Ongoing Advice and Guidance

The Process

Step 1: Pre-Qualification

Submit Inquiry About Franchise Opportunities

Initial Phone Introductory Call

Submit Franchise Application

Step 2: Initial Meeting

Visit Slim Chickens’ Restuarants

Meet Our Board at BRG Head Office

Discuss Development Area of Interest

Step 3: Joining Slim Chickens

Provide Entity Information & References

Complete Agreements

Produce Final Signing Pack

Schedule Closing to Sign the Agreements


The ideal partner will have an appetite for multiple units and could be an existing experienced branded F&B franchisee looking to diversify their business; or an investor looking to create their own business with a proven food brand. Along with a passion for great food and hospitality, the ability to obtain great locations, operate excellently and deliver exceptional customer experiences through great people is a must.